Heineken Experience

Step into the enchanting world of beer and discover the rich history of one of the world’s most iconic beer brands – Heineken. Located in the heart of Amsterdam, the Heineken Experience is an immersive attraction that takes visitors on a captivating journey through time, where you will witness the fascinating brewing process and the evolution of a brewery that has become a global icon.

From brewery to experience

Where once the Heineken Brewery was just a bustling brewery spreading the characteristic aroma of fresh beer through the streets of Amsterdam, the Heineken brewery underwent a remarkable transformation in 1988. With the relocation of production to a more modern facility outside the city limits, the former brewery was given a new lease of life. The impressive halls were transformed into a unique visitor attraction, now known worldwide as the Heineken Experience.

An immersive dive into the world of beer

Step inside and experience the fun of an interactive tour that immerses you in the intriguing world of beer. Learn about the brewing process behind the signature Heineken beer and discover the pioneering spirit and innovation that shaped the brand into what it is today. From the first sip to when the latest technologies broke through. The Heineken Experience tour takes you on a journey that stimulates all of your senses.

Entertainment and education in one experience

The Heineken Experience is more than just a brewery – it is a vibrant, immersive experience that combines education and entertainment. Walk past the imposing brew kettles working overtime and be amazed by the scale of the production process. And best of all? You can tap and taste your own beer – an experience you won’t forget!

Navigate the brewery

Take matters into your own hands and go on a journey of discovery through the Heineken brewery. With an estimated duration of 1.5 hours, you can explore the brewery at your own pace and be surprised by the fascinating information that pops up in every corner. After your journey through the history and brewing process, relax and enjoy not one, but two refreshing Heineken beers!

A multilingual experience

During the Heineken Experience, the aim is to share fascinating stories with as many people as possible. That’s why you get an exclusive audio tour with this tour, available in seven different languages. Download the Heineken Experience app on your smartphone and be guided through an immersive multimedia tour. Along the way, fun quiz questions will test your knowledge and reveal fascinating facts that will amaze even the most experienced beer connoisseurs.

Plan your visit

Planning your visit to the Heineken Experience is easy. We welcome individual visitors, families and groups who want to enjoy this unique attraction together. Tickets can be purchased online at Amsterdam Canal Cruises! Don’t forget to bring your smartphone for the interactive audio tour. If you prefer not to use your own smartphone, you can rent a handy tablet at the box office.

Please note: the Heineken Experience is only for visitors who are 18 years or older.

Discover the Heineken Experience

The Heineken Experience is a must see destination for every beer lover, history buff and traveler looking for an engaging and refreshing experience in Amsterdam. Dive deep into the roots of this world-famous brand, experience the brewing process up close and get carried away by the story of Heineken. Come along and discover where beer, history and fun come together – the Heineken Experience is waiting for you!

Book your Heineken Experience through Amsterdam Canal Cruises

Why is it best to book your ticket for Heineken Experience adventure through Amsterdam Canal Cruises? Besides ensuring guaranteed entry, you’ll benefit from an effortless booking experience and exclusive benefits. For example, you’ll enjoy discounted rates and special offers that allow you to discover more of Amsterdam. In addition, Amsterdam Canal Cruises provides instant e-mail confirmation after booking and our online vouchers mean you don’t have to print anything! Book today and experience the world of Heineken.

Still have any questions? Our team at Amsterdam Canal Cruises is committed to giving you the best experience. Our customer service team is always on hand to help with any questions, reservations or any problems you may encounter during your stay in Amsterdam. Curious about other tours and attractions? At Amsterdam Canal Cruises, the possibilities are endless!