Rock the City – Heineken Experience, A’DAM Lookout & 45 minute canal cruise

Looking to truly experience Amsterdam? With Rock the City, you’ll explore the city from every angle. This unique combination brings together the iconic Heineken Experience, a relaxing canal cruise and a visit to A’DAM Lookout. Three highlights, one unforgettable day.

Experience Amsterdam at its best

Your adventure starts at the world-famous Heineken Experience. Step inside the former brewery and discover the story behind this iconic Dutch beer. Learn about the brewing process, dive into the brand’s history and, of course, enjoy two refreshing beers.

After your visit, simply cross the street and step aboard a Heineken branded boat from Blue Boat Company. During a 45-minute canal cruise, you’ll glide through the historic canals, past 17th-century canal houses and under charming bridges. With a cold beer in hand, you’ll relax while a live guide shares the stories behind this beautiful, historic city. As we like to say: Amsterdam is at its best when seen from the water.

Your journey continues towards A’DAM Lookout, where you’ll end your day with a spectacular view. From the indoor and outdoor observation decks, you’ll see the city, the IJ and the historic centre from above. A perfect moment for photos and a memorable finale. (Please note: the swing is not included).

Plan your day your way

You can decide where to start your experience, as long as you allow approximately 2,5 hours between each activity. For the Heineken Experience and the canal cruise, you’ll reserve a specific timeslot in advance. Your A’DAM Lookout ticket is an open ticket, which you can exchange on-site for the next available timeslot.

Practical information

What’s included:

• Entrance to the Heineken Experience (including 2 beers)
• 45-minute canal cruise with Blue Boat Company (including 1 beer and live guide)
• Entrance to A’DAM Lookout (indoor & outdoor observation deck, excluding the swing)

After booking, you will immediately receive confirmation by email. No need to print; you can have your mobile ticket scanned at all locations.

Book your Rock the City experience

Ready to discover Amsterdam from every perspective? Book your tickets easily online and start looking forward to a day filled with highlights. We’ll take care of the rest!

Other arrangements from Blue Boat Company

Besides Rock the City, Blue Boat Company offers several other canal cruises, such as the romantic Evening Cruise. This evening cruise takes you under the atmospheric lights of Amsterdam. This cruise is perfect for a romantic getaway or a quiet end to your day in Amsterdam. For families with children, check out our Kids Cruise, where kids get to know Amsterdam through the exciting story of Sjonnie the Mouse!

Service from Rock the City

Do you have any questions about the Rock the City experience? Feel free to contact us. We will be happy to help you plan an unforgettable day in Amsterdam. Don’t forget to book your tickets online to avoid the line at the box office. We wish you a lot of fun and a great time in our beautiful city!